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  ANDREA PUENTE CASTILLO

Designing brands,          systems, 
and stories         that move people.

[01]

[Brand Identity, Packaging Design]

[02]

[Brand Design, Brand Strategy]

[03]

[Magazine Editorial]

[04]

[Brand Identity, Merch Design]

[05]

MUTUALS

[Brand Design, Personal Brand]

Scroll down to see my works

Heat Index Studio

Blue Hydrangeas

[01]

2025

[Brand Identity, Packaging Design]

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​Grounded Coffee Shop NYC is a boutique coffee concept designed to capture the calm elegance of New York mornings. The brand blends minimalism and warmth, a quiet pause in the city’s constant motion.

[02]

2025

[Brand Design, Brand Strategy]

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NO-GEL is the first clean-label dissolvable strip that fuels endurance athletes with 20g of carbs. 
No water, no stickiness, no GI distress.
It’s minimalist fuel that disappears before you feel it.

[03]

2025

[Magazine Editorial, Social Media Revamp]

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Hotel Panamera, reimagined for social. A cohesive content system that translates the hotel’s slow-luxury vibe into daily stories, reels, and carousels.

[04]

2025

​[Brand Identity,

Merch Design]

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darts n’ tini’s is a martini bar–inspired brand where minimal luxury meets dive bar grit, capturing the electric, imperfect energy of late nights through sleek, streetwear-driven design.

[05]

2026

[Brand Identity]

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​Mutuals is a brand built around real-life connection, inspired by the simple truth that some of the best people in our lives are the ones we meet through each other.

Services

  • e30e09d5cc4ea204af6f56eb8f10d4f3.jpg

    I help brands define who they are and how they show up. From tone of voice to visual direction, I build cohesive brand identities that tell a story, spark emotion, and create connection. Each brand system is rooted in clarity, purpose, and personality.

  • 5153b8cd89195c3c1e33b19b513efb57.jpg

    From concept to execution, I oversee the creative process across campaigns, visuals, and experiences. My approach blends intuition with strategy, transforming abstract ideas into visuals that move people and make brands unforgettable.

  • Stock Computer

    I design websites that feel as good as they look. Each project merges strategy, storytelling, and design to create a seamless digital experience that not only attracts but converts. Aesthetics meet usability, always.

  • da94900138b289d6b23b6613e779dda1.jpg

    Words are the bridge between your brand and its audience. I craft website copy, email sequences, and digital stories that amplify your message, build trust, and drive engagement. Always human.

Designed to connect, built to last.

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